ABOUT

Based in San Diego, California

I'm a former professional skateboarder, product designer, developer and design consultant with 22 years experience in the footwear industry. I've created over 100 manufactured designs and a countless number of top-selling models.

I have extensive experience in apparel graphic design, production, product development and designing for various categories in footwear including skate shoes, trainers, snowboard boots, sandals, casuals, and hybrids.

SKILLS

• Identify and anticipate changes in consumer market trends
• Presentation skills (detailed freehand & computer aided illustrations)
• Problem solving, offering solutions to design dilemmas
• Collaborate with design teams to devise product line direction
• Create detailed tech pack for design production
• Review samples and communicate revisions to factory development staff
• Maintain communication throughout development process to ensure a high quality end product

EXPERIENCE

#EVERYBODYSKATES | Vista, CA 2014 - Present
Founder / Artist / Creative Director

Alphonzo Rawls Designs Inc. | Vista, CA 2002 - Present
Freelance Designer | Developer | Consultant
Clients include: DC Shoes, Axion Footwear, Reef Sandals, Gravis Footwear,
Lugz, Adio Footwear, Fallen Footwear, Osiris Footwear, Celsius Snowboard Boots,
Cobian Sandals, Macbeth Footwear, Nomis Football Boots, Dada Footwear,
Duffs Footwear, Globe Shoes, Roxy, Circa, Fox Racing, Anmly Footwear & Drop Lab.

DC Shoes | Vista, CA 2001 - 2002
Head of Footwear Design
• Designer of the "Court", DC's top selling design to date (millions of pairs sold)
• Work with skate team
• Created over 30 manufactured designs including skate shoes, snowboard boots,
leisure/lifestyle, hybrids, sandals, kids, and women's styles

Dada Footwear Ltd. | Los Angeles, CA 2000-2001
Freelance Footwear Designer
• Create skate-inspired footwear concepts
• Provide insight into action sports market trends

Duffs Int'l. | Oceanside, CA 1999-2001
Professional Team Rider | Head of Footwear Design and Development
• Obtained "Alphonzo Rawls" signature Pro series skate shoe
• Skate team recruiter/ manager

Kastel Shoes | San Juan Capistrano, CA 1997-1999
Professional Team Rider | Freelance Footwear Designer
• Product Testing
• Skate team recruiter

Expedition One Skateboards | Carlsbad, CA 1997-2001
Co-Owner | Professional Team Rider | Design Director

Natural Skateboards | Carlsbad, CA 1995-1997
Professional Team Rider | Graphic & Apparel Designer

Droors Clothing/ Dub Outer Wear | Vista, CA 1995-1998
Professional Team Rider | Apparel Design Consultant

Etnies Shoe Company | Costa Mesa, CA 1993-1997
Professional Team Rider

Evol Skateboards/Snowboards | San Diego, CA 1993-1995
Professional Team Rider | Graphic Designer & Ad Layout

H-Street Skateboards | San Diego, CA 1989-1993
Professional Team Rider | Graphic Design & Ad Layout

Airwalk Int'l. | Carlsbad, CA 1989-1993
Professional Team Rider | Design Consultant